Physician & patient demand study

Market Research
About This Project

A small specialty pharmaceutical company with a patient-oriented product needed perspective on both physician and consumer reactions to their Phase II data. The results would be used to inform a product forecast and Phase III clinical trial design. Working closely with the project team, Aquest crafted a product profile and conducted qualitative and quantitative surveys with physician and consumers, integrating the results into a full decision support model with product forecast and scenario modeling.