Market Research

Qualitative Research


  • Opportunity assessment
  • Market event impact assessment
  • Concept testing
  • War gaming (competitive simulations)
  • Positioning and message development


Quantitative Research


  • Demand studies ( product profile testing )
  • Patient flow modeling
  • Forecasting
  • Segmentation
  • Conjoint, discrete choice, maxdiff techniques
  • Buying process
  • Tracking studies ( e.g. ATU [awareness, trial, and usage] )
  • Promotion tracking and message recall
  • Sales-aid and journal ad testing
Global Reach


Our team regularly conducts research across multiple countries and continents, including Asia, North & South America, and Europe.


Extensive Network


Our extensive network of contacts across the globe has been used to conduct thousands of interviews, including:

  • Physicians (including thought leaders and community physicians)
  • Payers (Medical and Pharmacy Directors of large and small plans)
  • Patients
  • Nurses
  • Practice managers
  • Hospital administrators
  • Billing specialists
  • Allied health professionals (NPs, PAs, dieticians, nutritionists, osteopaths, dentists, optometrists, etc.)


Research Capabilities


We have access to multiple recruitment databases, including a proprietary opt-in panel of more than 500,000 physicians worldwide from virtually all specialties.  The panel also includes more than 100,000 allied healthcare professionals. As a result, these resources have enabled us to successfully conduct thousands of Internet, phone, mail, and in-person market research surveys and achieve our clients’ objectives.